Gatorade is arguably the world’s top non carbonated sports drink brand. It is a division of Pepsico and the manufacturing facilities belong to Quaker Oats Company. The Gatorade brand has been delivering sports drinks since 1965 and is a trusted energizer sports drink brand used by athletes and bodybuilders around the globe. The products are endorsed by popular icons – Michael Jordan featured in Gatorade commercials in 1991.
The product line is led by two categories names G Series and Elite Series. A number of older products have constantly been rebranded. The G Series is a line of three products for three stages of the athlete’s training regime. The Elite series is designed for more serious athletes and also has drinks for all stages of a workout regimen. The drinks are aimed to replenish the carbohydrates and electrolyte requirements of athletes, enhancing performance. Gatorade drinks are the official sports drink of a number of reputed sports bodies – the National Football League, National Basketball Association, USA Basketball, Association of Volleyball Professionals, Major League Soccer and a number of other professional bodies.
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